Now and Then
I have mentioned that I recently had the opportunity to go back on the air at a local radio station. I did a couple of shows and at this stage it was more work than it was fun.
I must admit I was treated royally and presented with hand picked music for my shows. I have no complaints, but I spent more time preparing than I did actually being on the air.
I believe if I did it enough to get through the curve of learning a new board and format to the point of it becoming like breathing – not having to concentrate on the technical aspect of producing a show – that it could be more fun than work.
At this stage it is work.
I think it is because today it is not my life and it seems like I take it more seriously because I have to actively find time to prepare every bit; prepare for every time I open the mic. I don’t feel comfortable just ‘winging it’ or flying by the seat of my pants and letting what happens on the phone determine what the content of my show will be… too unpredictable. ‘Unpredictable’ is what I want to be, but in a pre-determined way.
Observational material isn’t enough; what my listeners are doing isn’t enough. Yes, I want to know what they are doing but I can pretty well determine that beforehand.
I want to bring them something compelling. I want to make sense of the music; to have a reason for playing the songs I play. It is a music format after all.
It just seems like more work now… or is it? Do I take it too seriously?
I recognize the big difference being that then I lived it. It didn’t seem like work. It was my life. It gave me everything and I gave just as much back. I was a part of everything that went on. Everything I absorbed, while I wasn’t on the air, I gave back on my show.
It was really tough then for someone, who had family and other responsibilities not directly related to the radio station, to be a part of the family of jocks that fed off each other and the activities the station was involved in … which was everything.
You went to every concert, every sporting event, did ‘remotes’, on-the-street giveaways, dances at schools every week, hung out with one another when there was nothing else going on.
I am guessing that times have changed, radio is more’ family friendly’ as far as employees go, but at one time radio personalities went through about as many wives as radio stations they were employed at… and I saw it first hand. It is hardly an exaggeration. It was either your ‘radio family’ or the other. It was very difficult to juggle both.
It is my impression that things have evolved to where it is your ’job description’ that determines your involvement in the radio station and related activities. The job description involves doing the occasional remote or to MC an event now and then, make an appearance at a station event, do a little production… and these days that means voicing a spot or two, you no longer necessarily have to actually produce the spot and put it in the run.
So, here I am now (30 some years later, to give you a little perspective). I have other responsibilities; other interests. My life style now is more ‘unplugged’. That doesn’t mean I can’t plug back in, but my lifestyle is what it is. I currently make my living primarily doing voice over and I love it… yes, even the part about not knowing when your next job is going to come, or if at all.
Here’s the kicker. As much as I may have professed over the last few years that I finally got radio out of my blood, I know I haven’t.
I still have the desire to entertain and communicate, to connect with an audience through a radio with all the mystique and possibilities that I always talk about with my like minded radio geek friends.
I tried my hand at teaching radio at a secondary school thinking that would be the ultimate outlet, but talk about work and responsibility, it wore me out. Granted, I was co-hosting a morning show at the time…
Now, I am agonizing over whether to even do ‘vacation relief’ on a regular basis. Sure radio talent budgets ain’t what they used to be, especially for part timers and to perform at the standard that I have set for myself is a lot of work. I can’t afford to do it just for the ‘fun’ of it, but in some masochistic way, I want to do it. It’s almost like I have unfinished business and can make a difference by not just writing and romanticizing about it, but doing it.
Like jazz singer Kurt Elling said at a recent performance I attended “everything is a work in progress until you die or give up”.
Even though I haven’t been directly active in the business of radio for the past few years, I have stayed on top of it and am very much aware of the challenges the business faces. My days of listening to the radio for entertainment purposes are long gone. I always listen to the radio and think how I would have done this, or how I would do that… okay, more accurately, I actually yell at the radio in frustration with what I hear more often than not. Yeah, I’m a picky bastard when it comes to the little things, but I digress.
There is lots of talk about ‘local’ these days versus ‘canned’ or syndicated shows. You want the current weather conditions, maybe the time and temp, the traffic conditions, what’s going on in the city… but that’s not entertainment.
It seems now you get one or the other - syndicated entertainment or local content. I and most jocks want to deliver both. That is what determines the ultimate in ‘local’ radio.
Can it be done? I guess the question is, can I do it?… should I do it?
There are plenty of kids out there that would pay the station to push the buttons and give the time and temp. I am not a kid… I do kinda feel like one, though…
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Hi KJ - tough delima for you. Having been out of the radio business for just about 15 years I am now a “listener”. With so many choices now I find it amazing how much I am changing the dial. It seems all of the stations target a 27 year old male. As a 52 year old high income male with an active lifestyle no station wants me! I cannot drive my kids to school with any of the FM stations on as they are each trying to “out gross” one another. Maybe when I was 27 I would have found this approach funny, but not today. The only station I seem to relate to is Sonic. I find it amazing that all the stations are managed and in most cases the personalities are close to my age, but seem to not be able to grow up. What I find amazing is that the under 30 crowd does not listen to radio anymore, but that is the market the stations are going after.
To have McCord or Wes still on the airwaves!…
Doug Matthews
Hey Kaje -
Love reading your thoughts always. I’m glad I read Now and Then tonight.
I think great radio can and does still happen.
Last week when Michael Jackson died, our PD (at Virgin Radio Vancouver) was on vacation and as GM I went to the control room to see what was going on. We were quick to react to the initial news story on TMZ. I found myself making the decision on the spot to drop regular programming - and of course deciding when it was “safe” to tell our audience that Jackson was dead.
We decided even before we were comfortable confirming that he was dead, that we would drop all other music and contests - and play nothing but MJ music (and Jackson 5).
We had to make that decision on the spot - and I think we did the right thing.
For the next 6 hours we played nothing but Jackson music, with reports on what was happening in L.A. - and with lots of great comments from our listeners about how they were feeling about the news, their favourite Jackson songs, etc.
This, in my humble view, was local radio at it’s very best. A voice tracked or syndicated show couldn’t have done this. This was us, broadcasting live, with local callers, and a very local perspective on a very large story - especially for a music station.
In other words, we were doing what our listener’s ipod could never do - connecting the listener to the world. This was a “radio event” in my opinion, and I was quite surprised to see our competitors so slow off the mark - and unwilling to “go deep” on this until several hours after we did. This, I think , was very much to our advantage.
Somebody asked me afterwards if I had ever been through anything like that - and I said that it was the experience I gained from listening to Bob McCord on the afternoon that Elvis died, and listening to Len Thuesen on the evening that John Lennon died - that gave me the ability to lead our afternoon show on how to handle the MJ death.
In other words, great radio and how to do it hasn’t really changed much!
Now to your dilemma. You are the the most passionate radio guy I have every known. Do what you must do in this current situation, but don’t pull yourself too far away my friend.
You never know when the scored will be tied at the bottom of the ninth, and the manager will need a great pinch hitter. Somebody who knows how to hit home runs. Because he has been there.
Thanks for that, Bad… ’nuff said .
Regarding the Jackson thing, I know it was a no brainer for you. Glad to hear you went deep.